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Vice President of Public Relations

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Description

Job Summary:

The Vice President of Public Relations reports into Senior Vice President of Public Relations.  This position will be responsible for the development and implementation of external communications.

This position works with employee communications, events, philanthropy, video teams and various stakeholders within the different lines of Freedom Mortgage businesses in order to develop and execute annual communication plans and budgets. The Vice President of Public Relations also ensures that communication support is constantly being provided and that the messages accurately represent Freedom Mortgage’s business’s values and objectives. 

The Vice President of Public Relations manages Director of Communications and relationship with Public Relations Agency.

Essential Job Functions of the Vice President of Public Relations:

Mortgage Business Communications: Works on Freedom Mortgage press releases announcing milestones and other positive news stories as well as responses to industry inquiries including press statements. 

Writing and Communications:    Working with all Freedom Mortgage departments as needed on content creation of corporate communications.  Create and manage calendar of editorial and company content, Content for internal posting of news, company newsletter, press releases, award nominations and media advisories.  Oversee news library.

Systems: Responsible for understanding the different internal and external systems available to deliver messages to different audiences.  

Media Relations:  Updating company media relations policies and managing media relations as needed.

Strategy and Analytics : VP will regularly assess the effectiveness of the business’s communication and put in place measures that will create awareness and momentum as well as test the effectiveness of communication activities in the business. Will also conduct analyses on audience segmentation, key messages, communications schedules etc, reporting findings directly to the SVP of Public Relations.

Opportunities/Innovation: It is also the VP’s objective to challenges the status quo of the business and the communications department and seek out new creative and innovative ways and opportunities for elevating the business’s brand.

At this capacity, the Vice President of Public Relations identifies and promotes newsworthy stories and topics of interest on the business’s behalf ahead of the curve, which establishes the business as thought leader, which increases the business’s popularity with the audience. Some of these stories may relate to client topical guest columns, consumer relations, current affairs, regulatory and policy changes, executive profiles, awards, and human-interest pieces, among other topics that will leverage media channel and consumer attention for the business.



Education and Experience:

  • Bachelors degree in Communications, Public Relations, Journalism, English or other related field.  MBA preferred.
  • 10 + years Corporate Communications experience preferable in the Financial or Housing Industry. 
  • Skilled in program development and execution of PR strategies.
  • Current leadership responsibilities overseeing communications.
  • Experience working with PR agencies.
  • Ability to thrive in a high-volume and fast-paced work environment.
  • Previous experience in leading teams and managing budgets.
  • Proven track record of successful media relations coverage; proven experience in pitching business and consumer stories to various media outlets, including bloggers.
  • Strong writing and editing skills; background in AP-style writing.
  • Proven ability to multi-task; strong organizational skills and attention to detail.
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