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Marketing Business Analyst

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Description

Summary

The Marketing Business Analyst reports directly to the Director of Marketing Business Analytics.
The core responsibility of the Marketing Business Analyst will be to build, validate and deliver Freedom's direct-to-consumer marketing campaigns.
Developing a through understanding of current business processes and data as they relate to marketing and the mortgage industry will be a critical success factor in this role.

Essential Job Functions:

•Interpret business requirements and convert to SAS/SQL to extract, manipulate and map key data elements into final production campaign files.
•Learn existing processes from both a technical and business perspective and recommend improvements.
•Build scheduled and un-scheduled (ad hoc) direct marketing campaigns.
•Follow all documentation and verbal guidelines regarding campaign processing and file delivery.
•Clear & Consistent communication with internal customers/partners for expected timelines for deliverables.
•Other duties may be assigned

Other Related Duties:
Performs other related duties as assigned.

Supervisory Responsibilities:
This position has no supervisory responsibilities.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
•Working knowledge of SAS, SQL or similar software
•Must be able to deliver within a fast paced, high pressure environment with rapidly changing priorities
•Experience with marketing analytics and database
•Proven skills in extracting and manipulating large amounts of data efficiently
**•2+ years of Marketing Analytics or similar practical experience in financial services industry – preferably mortgage, credit card or personal/business loans
•Proficiency in initiating, establishing and maintaining relationships with the business community
•Attention to details, ability to QC your own work


Desired but not necessary:
•Experience working within a production environment
•Strong working knowledge of SAS, SQL and Oracle (or similar) relational databases
•Prior project management experience
•Knowledge of the mortgage industry


Education and/or Experience:
•Bachelor’s degree or higher in Economics, Finance, Computer Science or related analytical fields
•Excellent written and verbal communication skills
•Proven ability to think creatively in complex situations
•Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.)
•Must be flexible and comfortable in a fast paced environment with shifting priorities, projects and timelines


Language Skills:
Strong written skill desired. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or government regulations.
**Ability to write reports, business correspondence, and procedure manuals.
**Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


Reasoning Ability:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

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