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Marketing Business Analyst

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Description

Summary

The Marketing Business Analyst will support the Marketing Department’s reporting needs and current reporting environment. This person will work closely with various groups across the organization to support and build a best in class Marketing reporting suite.

Essential Job Functions:

  • Build and manage reports, dashboards, and data visualizations to monitor the performance of Marketing Campaigns
  • Manages and maintains current report catalog, including recommending and implements improvements to existing reports
  • Provide quality control and data validation.
  • Work closely with Insights team to support any Tableau and data visualization needs.
  • Fulfills ad-hoc data/reporting requests and analyses as needed to support marketing’s needs.
  • Other duties may be assigned.

Other Related Duties:

Performs other related duties as assigned

Supervisory Responsibilities:

NA

 


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

  • Bachelor’s degree in Mathematics, Sciences, or other STEM or related field
  • Strong interest in analytics and data visualization, and drive to learn 
  • Proven ability to think creatively in complex situations
  • Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.)
  • Proven ability to think creatively in complex situations
  • Excellent written and verbal communication skills
  • Must be flexible and comfortable in a fast-changing environment where projects, priorities and timelines shift frequently.
  • Experience with at least one programming language is a plus.
  • Experience with data visualization tools (ie. Tableau, Power BI, etc) is a plus. 

Education and/or Experience:

Bachelors Degree from a Four (4) year College or University

Language Skills:

Ability to read and interpret documents such as policy and procedure manuals, safety rules, operating and maintenance instructions. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.


Mathematical Skills:

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Statistics preferred


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Work Complexity:

Tasks are multiple and diverse with some interrelationship across processes. Work requires the direct application of a variety of procedures, policies and/or precedents.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Work is normally performed in a typical interior work environment which does not subject the employee to any hazardous elements.

Physical Demands:

  • Position requires light physical activity
  • May require that weight be lifted or force be exerted up to 10 pounds.

Employer’s Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks and functions listed in this job description. The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

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