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Marketing Business Analyst

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Description

Summary:

The Marketing Business Analyst reports directly to the VP of Marketing Business Analytics and is responsible for gathering the necessary information and data to provide analysis for marketing needs.

Essential Job Functions:

  • Analyze & report on the performance of key marketing metrics to gauge trends, benchmarks, and performance of Marketing Campaigns
  • Derive value by analyzing customer data and identifying marketing opportunities
  • Partner with internal customers including Call Center and finance colleagues in developing marketing analysis and reports
  • Execute recurring / Ad hoc direct marketing analysis and dashboards
  • Creates and maintains documentation regarding all analysis and reporting
  • Other duties may be assigned


Other Related Duties:
Performs other related duties as assigned Supervisory Responsibilities: This position has no supervisory responsibilities


Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

  • Strong working knowledge of SAS, SQL and Oracle (or similar) relational databases
  • Strong in Tableau software development
  • Experience with marketing analytics and database
  • Proven analytical skills in data mining, data manipulation, report development and visualization
  • Proficiency in initiating, establishing and maintaining relationships with the business community
  • Experience with BI report development tools such as Microsoft SQL Server Reporting Services (SSRS), Tableau, Business Objects, or other data visualization tools
  • Ability to transform data into a story
  • Attention to details, ability to QC your own work


Desired but not necessary:

  • Prior project management experience
  • Knowledge of the mortgage industry


Education and/or Experience:

  • Bachelor’s degree or higher in Economics, Finance, Computer Science or related analytical fields
  • Excellent written and verbal communication skills
  • Proven ability to think creatively in complex situations
  • Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.)
  • Must be flexible and comfortable in a fast paced environment with shifting priorities, projects and timelines


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