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Manager of Digital Reporting

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The Manager, Digital Reporting will help drive business decisions through insights gained from customer activity in the Freedom digital ecosystem.  This position will collaborate across functions to establish processes and define digital data structure to ensure data accuracy and consistent reporting for the digital marketing team.

Essential Job Functions:

  • Implements digital data project initiatives within Marketing including tagging and behavioral analytics tool implementation and administration.
  • Assist in the creation of the data taxonomy and website / mobile tagging strategy to capture valuable customer insights.  
  • Mine data sources including campaign reporting, web/app analytics, customer review/satisfaction, and error reports to find relevant, timely, and useful information to improve performance KPIs.
  • Create, maintain, and refine digital reporting and dashboards with performance metrics using information to support key business decisions.
  • Partner with analytics teams across the enterprise to create efficiencies and alignment in data capture, integration, accessibility, and reporting.
  • Examine, interpret, and report findings in order to elevate the visibility of digital’s impact and opportunity areas.
  • Identifies and defines improvements to existing reporting data sources
  • Manages and maintains current report catalog including automating manual reports as well as improvements to existing reports
  • Creates and maintains documentation regarding reporting and associated data
  • Fulfills ad-hoc data/reporting requests as needed


Other Related Duties:

Performs other related duties as assigned


Supervisory Responsibilities:



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

  • Bachelor’s degree in Computer Science, Statistics, Business Administration, Information Systems, Business Analytics or related field
  • Minimum 2 years of experience in web/mobile analytics.
  • Experience with A/B and Multivariate testing and related digital toolsets (Optimizely, Apptimize, or similar)
  • Preferred experience with Web/Behavior Analytics Tools (Google Analytics, Behavioral analytics software FullStory, Zuko)
  • Experience in report development utilizing Tableau or similar report development software.
  • Demonstrated ability to take data from multiple sources and create visually impactful dashboards.
  • Project management experience preferred
  • Proven ability to think creatively in complex situations
  • Excellent written and verbal communication skills
  • Ability to juggle and prioritize multiple projects and tasks simultaneously
  • Hands on experience gathering requirements, designing and coding new reports, maintaining and enhancing existing reports, as well as designing dashboards
  • Must be flexible and comfortable in a fast-changing environment where projects, priorities and timelines shift frequently.
  • Prior experience with Fiserv LoanServ system and data a plus


Education and/or Experience:

Bachelors Degree from a Four (4) year College or University


Language Skills:

Ability to read and interpret documents such as policy and procedure manuals, safety rules, operating and maintenance instructions. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.

Statistics preferred

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


Work Complexity:

Tasks are multiple and diverse with some interrelationship across processes. Work requires the direct application of a variety of procedures, policies and/or precedents.


Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Work is normally performed in a typical interior work environment which does not subject the employee to any hazardous elements.

Physical Demands:

  • Position requires light physical activity
  • May require that weight be lifted or force be exerted up to 10 pounds.

Employer’s Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks and functions listed in this job description. The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.