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Manager, Digital Marketing

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Description

Summary:

The Marketing Manager, Campaign Execution is responsible for execution of all business-related strategies surrounding direct to consumer digital marketing campaigns. Candidate must be an energetic self-starter that thrives in a fast-paced growing environment.


Essential Job Functions may include:

  • Execute and monitor marketing programs across Paid Search, Paid Social, Aggregator (Affiliate) and Display and manage content updates for campaign landing pages
  • Assist in day to day management of vendors and business partners, primarily digital marketing agency
  • Assist with lead forecasting projections and updates for digital marketing channels
  • Collaborate with internal and external stakeholders to develop new marketing collateral
  • Ensure creatives undergo regular review and adhere to brand guidelines
  • Develop creative briefs for new content creation
  • Leverage analytics to identify marketing campaign trends. Upon discovery, effectively communicate findings and proposed action plans to senior management
  • Confirm quality assurance standards and company processes are met

 

Other Related Duties:

Performs other related duties as assigned.

 

Supervisory Responsibilities:

This job has no supervisory responsibilities.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

  • Self-Starter
  • Highly detail oriented
  • Excellent time management skills
  • Embodies decision-making and problem-solving skills
    • Strong written and verbal communication skills with an attention to detail
    • Experience with digital marketing channels recommended but not required
  • Ability to work with diverse stakeholders
  • Energized by frequently changing priorities and deadlines
  • Able to multitask, quickly pivot and adapt to change


Education and/or Experience:

  • Bachelors Degree from a Four (4) year College or University or equivalent combination of education and experience.
  • Understands basic marketing principals as it relates multi-channel campaign execution
  • Demonstrated track record of responsibility and dependability
  • Strong project management, organization, and decision-making skills
  • Previous experience managing vendor relationships a plus

 

Language Skills:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or government regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

 

Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Personal/Organizational Contacts:

Regular and substantial contact with others. Contacts usually involve discussions related to policies and programs. Handles sensitive, complex, and/or confidential information.

 

Customer Service Relationships:

Anticipates customer needs and regularly motivates or influences others to deliver customer service excellence. May troubleshoot highly sensitive or confidential issues. Personally ensures problem resolution. Identifies barriers to effective customer service and sets customer service standards. Establishes a customer feedback system and holds self-accountable for customer service excellence within the department.

 

Work Complexity:

Tasks and responsibilities require integration of diverse functional areas and involve variables that are more abstract. Work is substantially complex and varied, and requires the interpretation of technical and detailed guidelines, policies and procedures in combination.

 

Independent Judgement/Problem Solving:

Performs duties within scope of general Company policies, procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures and practices. Refers exceptions to policy and procedures to the supervisor.

 

Physical Demands :

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 25 pounds.

 

Work Environment:

 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

 

Employer’s Rights:

 

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks and functions listed in this job description. The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

 

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to perform the essential job functions either unaided or with reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.