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Director of Technical SEO

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Description

Summary:

The Director of Technical SEO will lead our SEO strategy and will be responsible for key elements of the organic search marketing channel for Freedom Mortgage’s websites.  Will oversee technical SEO working closely with our Digital Experience website team and SEO consulting agency. Manage Freedom’s backlink building strategy including planning, outreach, and execution working with the Digital Marketing and Public Relations teams. Will provide analytics that demonstrate the impact technical improvements and backlinks make on search position, traffic, and lead generation. This is a critical role to the marketing team and will be expected to drive results. Reports to the Vice President of Digital Marketing.

Essential Duties adn Respobsibilities:

  • Develop and implement technical SEO best practices, guiding product and technology teams to be proactive in site development.
  • Improve site speed and Core Web Vitals performance for existing and new web pages. In this role, the Director will need to work effectively with the UX and web development teams and report on the impact of optimizations.
  • Earn backlinks and traffic from high quality sites relevant to Freedom Mortgage’s businesses. The Director will set the strategy in collaboration with the Digital Marketing and Public Relations teams, execute the tactics, and report on the impact.
  • Improve SEO performance by analyzing site navigation and internal linking and making optimization recommendations.
  • Improve SEO performance with structured data for existing and new web content.
  • Stay abreast of industry best practice and trends.
  • Educate and mentor colleagues on SEO best practices throughout projects.
  • Maintain regular and punctual attendance. Comply with all company policies and procedures.

Requirements:

  • 8 plus years of related work experience. 
  • Bachelors degree required, Masters degree preferred.
  • Experience with improving site speed and core web vital page performance.
  • Knowledge of HTML, CSS, and JavaScript as well as Schema mark-up and structured data.
  • Experience earning high quality links from authoritative websites.
  • Ability to collaborate with cross-functional teams and manage relationships across departments.
  • In-depth knowledge of Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar SEO programs.
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