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Associate Director of Email Marketing

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Description

Summary:

The Associate Director, Email Marketing will be responsible for coordinating all promotional and transactional email campaigns (portfolio and acquisition audiences), ensuring the execution and deliverability are all up to par. They will be expected to brainstorm new deployment strategies and execute complex Journey/automation builds within Salesforce Marketing Cloud, focusing on customer behavior to enhance email performance. They will be responsible for monitoring email deliverability and IP status, maintaining the IP usage plan, and pivoting when necessary. Finally, they will be responsible for maintaining a calendar of all promotional and transactional email communications across Refinance Marketing, Brand, and Ancillary Products.


Essential Job Functions include:

  • Oversee the deployment, optimization, and success of 30+ campaigns being delivered to 1.5M borrowers across three different categories: Portfolio Marketing, Acquisition Marketing, and Brand Marketing
  • Build emails, Journeys, triggered automations, and SQL queries within Salesforce Marketing Cloud
  • Monitor both Portfolio and Acquisition IPs and domains using ReturnPath and adjust usage based on performance
  • Provide insight to key stakeholders on how email campaigns can improve, including subject line recommendations and email content best practices
  • Develop new lead-driving campaigns outside of the Business As Usual
  • Work with email designer and copy writer to build, manage, and deploy the monthly Newsletter
  • Stay up to date regarding new Salesforce Einstein activities that can improve email engagement
  • Troubleshoot technical problems with Journeys
  • Manage the Manager, Email Marketing, whose core responsibility is to deploy all internal and portfolio marketing emails

 

Other Related Duties:

Performs other related duties as assigned.

 

Supervisory Responsibilities:

Will manage staff and/or consultants carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. In addition to requirements listed below, he/she will be expected to take Trailhead courses to help with their Marketing Cloud training.

 

Education and/or Experience:

  • Bachelor’s degree from a Four (4) year College or University or equivalent combination of education and experience.
  • 2-4 years’ experience managing the success of quick-changing email campaigns, preferably within the Mortgage Industry
  • Expertise in Salesforce Marketing Cloud, specifically Email Studio, Journey Builder, and Automation Studio
  • Deep understanding of email best practices and CAN-SPAM laws
  • Proven leadership skills and ability to influence decisions regarding email strategy and execution
  • Previous experience managing staff and/or vendor relationships a plus
  • Excel and mathematical skills required; must be able to create basic custom reports, pivot tables and provide insights /trends into campaign performance
  • Must have acute attention to detail in order to perform QC responsibilities
  • Must be an independent worker who can handle multiple projects simultaneously
  • Must be able to quickly pivot in a fast-paced environment

 

Licensing/Certification/Registration:

Marketing Cloud Email Specialist Certification or equivalent

Marketing Cloud Consultant Certification a plus

 

Language Skills:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or government regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Personal/Organizational Contacts:

Regular and substantial contact with others. Contacts usually involve discussions related to policies and programs. Handles sensitive, complex, and/or confidential information.

 

Customer Service Relationships:

Anticipates customer needs and regularly motivates or influences others to deliver customer service excellence. May troubleshoot highly sensitive or confidential issues. Personally ensures problem resolution. Identifies barriers to effective customer service and sets customer service standards. Establishes a customer feedback system and holds self-accountable for customer service excellence within the department.

 

Work Complexity:

Tasks and responsibilities require integration of diverse functional areas and involve variables that are more abstract. Work is substantially complex and varied, and requires the interpretation of technical and detailed guidelines, policies and procedures in combination.

 

Independent Judgement/Problem Solving:

Performs duties within scope of general Company policies, procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures and practices. Refers exceptions to policy and procedures to the supervisor.

 

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 25 pounds.

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

 

Employer’s Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks and functions listed in this job description. The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

 

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to perform the essential job functions either unaided or with reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.

 

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